Mamamia’s Mia Freedman: Unfiltered
Published in The Australian Jewish News
March 8, 2021
Anyone who follows Mia Freedman on social media knows that it’s more like catching up with a trusted friend than a media tycoon. In her videos, she spins into frame – often shimmering with sequins – in a long skirt or blazer paired with a tee and Converse sneakers. Cool, casual, but also a little bit special.
She chats to the camera, slapping on her makeup, no fuss, with the speed of a mother and business woman in demand. Mia is unbothered by the glistening silver that peeks out from her hairline, instead, she immerses herself in the topics of the day – sharing tips for finding the best fitting bathing suit (that actually makes you feel good), her personal experience with anxiety medication, and the Lady Startups (women-run businesses – but more on that later) that we should all know about.
Yep, Mia is relatable, and she stands out – a refreshingly raw and delightfully imperfect beacon in today’s highly edited and curated social media feeds.
Indeed, it is her brand of honesty that has seen Mia establish a loyal following over the years. On Instagram, the number is 179,000. As for Mamamia, the women’s media company with purpose that Mia co-founded and remains the chief creative, she reaches an audience of more than five million women each month. This also includes the largest women’s podcast network in the world with 36 different shows and over 108 million listens.