Stef and Jess Dadon: In their shoes
Published in The Australian Jewish News
December 1, 2020
Jess Dadon was 21 years old when she rolled up at New York Fashion Week with her older sister, Stef. The door to the car opened, and the Melbourne-born fashion bloggers found themselves surrounded by paparazzi.
There, directly in front of her was the famed New York street photographer, Bill Cunningham. In a moment directly from the scripts of movies – and nightmares – Jess rose from the car, took two steps, tripped and crashed to the ground.
“And he was click, click, clicking in my face, which was just mortifying!” she recalls, remembering the “really high crazy shoes” she wore, “very typical of us back then”.
But with the fall came more than a bruised leg – and ego: “There was definitely a realisation on the need for some comfier, cooler footwear.”
And three years later, the sisters launched Twoobs, their line of vegan sandals.